OPERATIONAL OVERVIEW

RETROMEDYA runs and manages the operation through various services and several other applications, including Java games portal LOOP mobile games, Fanfirifon logo & ring tone services and has an agreement with Turkcell to launch and operate RETROMEDYA mobile services as well. TRENDTECH has also an agreement with Turkcell to launch and operate services. Currently TREND operates ChatWalk and Mesaj Kart services and RETRO operates Fanfirifon, Loop mobile games services with their individual contracts through Turkcell.

While conducting its operations RETRO-TREND works with revenue share model with subcontractors. In the value chain that is described below RETOTREND shares an average of <2% of its revenue for infrastructure operations, en estimation of <7,5% for propriety content and <2,5% for IVR infrastructure.

o SMSTV services runs under ATLAS Mobile-TURKCELL contract, a company owned by SHOWTV contracted under the related agreement with TURKCELL.
o Under an exclusive agreement with ATLAS Mobile, RETROMEDYA receives %17 of overall SMS revenue generated by SMSTV services.
o For all other individual services contracted with TURKCELL, RETRO-TREND receives a minimum %50 on average for the SMS revenue generated.

Technical Platform integrates SMS, WAP, J2ME, WEB and IVR technologies. applications can be added to system within a common web interface.

SMS, WAP, J2ME and WEB platforms share a common Oracle DB Server that works fully integrated as well as separate modules. Windows 2000 Server is the current operating system of the platforms. However, these platforms are developed with J2EE technologies and can run independent from the type of operating system. Every platform contains a MySQL DB Server as a backup server in case of any failure caused by Oracle DB or communication problem with Oracle DB. IVR platform is also integrated with other platforms but it has its own Oracle DB Server.

This platform is being used for Chat-Walk Turkey, Chat-Walk Germany, Chat Walk Java Handset and other SMSTV-Retro Medya applications together with Java Download Server for Oynaa, Loop games.

FLEXIBILITY & FRAMEWORK

Technical Platform is capable of creating new applications and connecting these applications to other parties via gateways instantaneously.

Technical platform consists of two main parts: gateways and applications. Currently UCP and some kind of HTTP based protocols have been implemented. It is also possible to develop a new gateway and relate this gateway to the existing applications and/or to new applications. Since the gateways developed have been implemented by Java language, they are platform independent.

Applications such as ring-tone and logo download, chat, voting and J2ME application download are currently running on the platform. These kinds of applications and other ones can be added to the system easily. It is possible to implement an application fully in PL/SQL language as an embedded application to Oracle DB (stored procedures) or in another high level programming language like Java.

Administrators of the technical platform can get basic reports and check the status of the applications from a web interface and also, built-in stored procedures can be used to send periodic SMS and e-mail reports.

OPERATING PERFORMANCE & EFFICIENCY

Performance of the platform is dependent on two factors: one is the performance of the gateways and the second one is the performance of the applications.

UCP and HTTP gateways; which are responsible for sending and receiving SMS messages; have 64 SMS/sec and 10 SMS/sec messaging speeds with one connection respectively. In addition, these messaging speeds can be increased with mounting more connections.

Depending on the application type, (chat, voting, polyphonic ring-tone download etc.) the performance varies. For example, current chat applications have 100 SMS/sec speed. In case of applications that need more speed, this limit can be increased up to 500 SMS/sec with one Oracle DB. Also, it is possible to increase the performance of the platform by adding more DB and Gateway servers and balancing the load among them.

There is %99 up time in servers. When any hardware or software failure occurs, the backup servers that have redundant copies of the platform are being activated. 24 hour technical support is available and system allows SMS alert commands for disaster recovery.