Trend Tech Mobil Teknolojileri

CREATE OR EXPAND THE MARKET

Mobile telecommunications is one of the most dynamic industries today. Its potential is vast. Today wireless technology only reaches one fifth of the world's population. In fact, 2 billion people have never even made a phone call. In the coming years, the increasing number of mobile customers will enjoy a very different range of services. With the arrival of new technologies and the significant increase in data rates they provide, the opportunity for growth in this industry is tremendous. The wireless future holds even more ways for people to share memorable moments, anywhere, anytime.

RETRO-TREND is currently serving solely Turkcell subscribers. In 2003, Turkcell revenues increased more than 12% compared to 2002, reaching a total of USD $2,219 million which indicates a tremendous growth in the market. $12 monthly ARPU rate and 40% wireless penetration are driving revenues for mobile market.

With mobile entertainment services customers can take and send pictures, browse branded infotainment, listen to audio files, watch video clips, play games and customize ring tones with their favorite songs. Most of these activities are things people are already doing through different media today. Success doesn't require a big behavioral change. It lies simply in mobilizing those things that people are already accustomed to doing. Overall data traffic is 10% of all mobile revenues in 2004 but it is expected to reach a minimum of %18 in 2006 which reflects a $500 million market only for mobile subscribers.

With the emergence of VAS licenses and Satellite VAS service providers, VAS services virtually be reachable by %80 of population including PSTN, mobile and other wireless subscribers. These developments will boost the market potential and it is expected to realize within two years.

GLOBAL ANALYSIS

It’s an industry that is expected to grow from € 1.5 billion in 2001 to € 15.4 billion in 2005. But how will it grow? And how will it be configured five to seven years from now?

After a period of intense competition, innovation and consolidation, one of four scenarios will most likely emerge as the defining model for mobile entertainment. These four scenarios are:

Mobile Operators Dominate,
Mobile Device Manufacturers Dominate,
Content Producers Dominate, or
A Software Environment dominates

During the next five years, the mobile entertainment industry is predicted to undergo significant growth. The Informa Media Group has predicted that only the mobile games segment of the industry will grow from only tens of millions of dollars in revenue in 2001 to more than $3.6 billion in 2006. Ovum Research expects mobile games revenue to reach $4.4 billion by 2006. Similar predictions are being made for mobile music, photography and content.

The way in which this industry is organized is of crucial importance to the companies within it, the companies that serve it and the broader business community.

Below the reference figure shows the actual and forecasted Penetration of Non-voice Data Revenues against Voice Revenues of Mobile Operators globally.