The Potential revenue streams from non-voice mobile entertainment applications and services are huge, yet the issue of how to harness interactivity and build healthy value-chains for this environment is a grey area. Content is king in some ways because it encourages people to try content-related services in a specific buying manner. One of the primary issues facing the mobile industry is lack of standard business models. During our studies, as RETROMEDYA and TRENDTECH we aimed to provide mobile entertainment services that are constantly refreshed and managed to build the optimum business model for the execution of these services.

As a result of this positioning progress we relatively split the operation into our two existing companies; TRENDTECH as the Technology Developer + Service Provider and RETROMEDYA is the one responsible of Content Aggregation, Marketing and Project Management of this Mobile Eco-system.

During our previous marketing analysis we were also concerned with how to benefit and create new revenue streams from our potentials such as; our subscriber database, content pool and the whole framework we built so far. As a result of this process, in the following years RETRO-TREND has also focused to provide related services for Internet, B2C merchandising, Mobile Marketing, aiming to become a Mobile Virtual Mobile Network Operator, apply to get the VAS license from Telecommunication Authorities to work with other operators as well and most important of all, market its existing applications and services into other potential countries in its region with its reliable management knowhow and infrastructure.

During the passed years we’ve gained an important experience and succeeded both in reliability of our services and generated such revenue for the value chain as well as building a healthy reference model into all other technology-entertainment focused business targets.

By the increasing awareness of mobile subscribers into new technologies and positive change in the penetration of non-voice revenues of mobile operators, RETRO-TREND has finished its long-term strategic planning.

As a conclusion we might say that Mobile Entertainment is now a recognized, revenuegenerating industry and we believe that we will benefit from an early positioning advantage of our companies with their proven assets, professional human resources and reliable infrastructure as a leader in Turkey, hopefully aiming to become the leader of its region in near future as well…

Firat GÖNENÇ